Resources Library by ANA

The new dialogue in the new world

This presentation will focus on a case study involving the use of a community platform on Facebook with youth, undertaken by Coca- Cola with tNS. Coca- Cola needed the youth to become partners in the decision-making process. But youth do not behave...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Sandeep Dutta, Shilpa Jain, Shashank Khattar

Companies: The Coca-Cola Company , KANTAR TNS Malaysia

November 8, 2012

Getting to know Wonder Woman

How mobile mass ethnography and online communities can offer a more accurate, holistic picture of consumer behaviour is illuminated by allowing stories to unfold rather than pre-framing the context. in a recent project with Kellogg's, BrainJuicer...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Author: Chris Jones

Company: BrainJuicer

November 8, 2012

Doing more with less

Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. The presenters argue that the way to reach this for qualitative research is by crossing three boundaries;1) they...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Charles Hageman, Tom De Ruyck, Annelies Verhaeghe

Company: Air France-KLM Group

November 8, 2012

A simple record or a whole new ball game?

We are all using more film/video in research. The backlash against long PowerPoint presentations means the increasing use of video clips to bring the findings to life, and the standalone five-minute video to accompany the debrief. But is there an...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Dominic Scott-Malden, Peter Totman

Company: Jigsaw Research

November 8, 2012

The future looks creative

Collaborating with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and more creative ways is advocated in this presentation. Our industry is...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Laura Fry, Kath Harding

Company: GfK

November 8, 2012

Luke Skywalker and Master Yoda

Qualitative online methods are metaphorically in their teens. There is potential and experimenting mixed with shortcomings and confusion. to leverage its potential, online research sometimes needs a wise adult, i.e. offline methods. With reference to...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Eva von Rennenkampff, Patricia Blau

Company: GIM- Gesellschaft fur innovative Marktforschung

November 8, 2012

Reality check

This paper highlights how this change in the research environment has created a greater need than ever to consider relevant context throughout the research process- from project planning right trough to analysis and reporting. It argues that common...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Jessica Salmon, Bob Cook

Company: Firefish

November 8, 2012

Don't stop believin'

Compared to our cousins in the advertising and consultancy worlds, qualitative researchers have sometimes struggled to establish truly strategic partnerships with their clients (and for some good reasons!) the purpose of this paper is to show how...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Daniel Hall, Thomas Hoy

November 8, 2012

Creative lab

Being close to the target group is crucial for every business. However, too often marketing decisions are made far away and a long time after key insights were identified through market research. also, multinationals often find it challenging to...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Eva Kulla, Henrike Reinhardt

Company: SKIM

November 8, 2012